Discovering Discovery Campaigns
In Q4 2018 Google opened a new beta, introducing a new campaign type called “Discovery Campaigns.” Discovery campaigns are designed with the ever changing digital landscape in mind, allowing advertisers to “Create visually rich, personalized ads that drive engagement with their brand across YouTube, Gmail, Discover, and more.” This follows along my suspicions that Google […]
Evolving your strategy – Using the tCPA Smart bidding approach
Have you heard about machine learning recently? Only a dozen times a day? Here is a practical take on using machine learning in managing your toughest and most important task as an SEM manager. At Four15 Digital we have many medium, small, and large accounts taking advantage of the smart bidding approach powered by Google, […]
Read This Before Creating Custom Audiences in Google Ads
Within the Google Ads platform you can create audiences of users based on factors such as website visitors, app users, YouTube users, and customer lists. These are useful because they allow you to target/exclude users so that your ads target only those users you intend to reach. In this article I’ll be explaining the lists […]
Custom Rules: How To Turn Google Ads Editor Into a Helpful Assistant
One of the most useful tools of Google Ads is the Google Ads Editor. Editor’s built-in and custom rules make your Google Ads Editor work harder for you. They change its nature from a passive database interface to an active assistant that can inform how efficient you are being with your accounts. In the video […]
How to Quickly Find Duplicate Keywords Using Google Ads Editor
If you have ever managed large, complex accounts, you might find that it is easy to start second-guessing your keyword additions since it’s quite possible they already exist elsewhere in your account. It may not bother you at first, but over time you could build up a large collection of duplicate keywords, especially if you […]
Working with geo codes for Google and Bing
Getting your geo-targeting right in imperative. Learn about Google & Bing’s geographic codes so you can ensure proper targeting.
How to Build a Google My Business Website
Google My Business (GMB) has the ability to create full websites for small businesses so they dont have to.