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Retention, Conversion, and Growth: Borja Cuan’s Ultimate Marketing Formula

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How to Fix Ads That Don’t Convert - Borja Cuan

Venture Visionaries

The Science of Growth: High Performance Leadership and Customer-Centricity with Borja Cuan, CEO Four15 Digital

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How To Create a Lead Form In Facebook

Lead Generation is one type of campaign objective on Facebook. Typically we...

3 Best Practices for Incredibly Successful Facebook Video Ads

In a very content-heavy digital world, marketers must fight for the attention...

How to Create LinkedIn Document Ads, Even If You Don’t Understand LinkedIn’s User Interface

When a platform announces a new creative ad type, it’s rather exciting...

3 Keys to Win the Holiday with Facebook Ads in 2022

Holiday campaigns are ramping up, if not already ramped! In this blog...

All Targeting Options on LinkedIn Ads

LinkedIn has a plethora of targeting options. We come up with a...

Two Free Tools to Spy on Your Competitor’s Paid Social Ads

Analyzing your competitor’s ads gives your business a better understanding of current...

Calculating spend averages with excel for online ads

A while back while talking to a friend about his career changes he...

Design Thinking Process:

When doing a task or activity for the first time, it usually takes...

The Importance of Tracking the Right Event

As Google shifts more and more into automation and allowing its algorithm to...

The Power of Data visualization and Storytelling with Data

When we think of data analysis, we think of numbers, spreadsheets, and insights,...

Automation 101: Macros

When we think about automation or automating tasks we either think of a...

Set Up An Automated Budget Pacing Report With Supermetrics

As busy professionals, we all wish we could have a bit more time.Time...

Why Bidding on Branded Terms is Necessary

A lot of groundwork is done to ensure that your website is designed...

Maximizing Shopping Ads with Promotion Extensions

Amplify your Shopping Ads campaigns with Promotion Extension. If you want a more...

Prioritize Intent with Google Shopping Ads

With Google Shopping Ads, you are able to set priority levels for each...

How to Split Google Shopping Campaigns into Brand and Non-Brand Campaigns

Google Shopping campaigns are a great option for merchants to feature their products...

Woman shopping on mobile phone

What We’ve Learned From Google Smart Shopping Campaigns

We've had the opportunity to run a large number of Smart Shopping campaigns...

How to Setup Dynamic Product Ads

This blog covers what a dynamic product ad is and how you can...

Images Ads Sizes Google Ads Accepts

Google has made working with true image ads increasingly difficult. Image ads can...

How to Set Up Display Campaigns

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An Overview of Targeting Options on the Google Display Network

Have you ever purchased something from an advertisement you saw while browsing your...

Discovering Discovery Campaigns

In Q4 2018 Google opened a new beta, introducing a new campaign type...

Google Ads Image Requirements – Sizes and Specs

When choosing to advertise on the Google Display Network (GDN), you are given...

How to Exclude Mobile Apps from your Google Display Campaigns

Google has changed the way advertisers exclude Mobile Apps from their ad targeting,...

Performance Max: Pros and Cons

Performance Max is Google’s newest campaign type, and as of July 2022, all...

Understanding “By ConversionTime” Reporting Metrics in Google Ads

Have you ever found discrepancies in the number of conversions that Google Ads...

How To Set Up Negative Keyword Lists in Google Ads

Why do you need negative keyword lists? Lists are a beneficial tool if...

A List of Netline Industries and Job Descriptions

Netline is a great tool for content syndication. If you’re looking for a...

Portfolio Bid Strategies: How To Set It Up

Do you suffer from low-volume campaigns? Or would you like to control your...

Top Eye-Catching Creative Tips to Get More Google Ad Clicks

Google Ads is a powerful online advertising tool with 5.6 billion searches per...

Strategizing Creatives on Youtube That Actually Convert

70% of shoppers say they’re open to learning about products from brands they...

YouTube Video Ad Formats

YouTube has a complex array of ad types. In this helpful guide, we...

How Google Ads Counts Conversions from YouTube

Learn about the differences between conversion tracking for YouTube vs Search, Shopping and...

New Call-To-Action Extension for TrueView video ads

The TrueView for Action (TVA) ad format is designed for engagement, with a...

Understanding TrueView for Action Conversion Attribution

Trueview for Action campaigns were created to drive leads and conversions to your...

Google Video Campaign Inventory Options

In this article, I’ll go into the differences between the various types of...

Long Beach Volunteer Day: Q4 2022

The Long Beach office did our volunteer day on Friday, November 18th. To...

Why I hired Enrique

Hey Enrique! You asked me to tell you why I hired you. I...

6 Places Perfect for Team Lunches in Downtown Long Beach, CA

Here at Four15 Digital, team lunches are a weekly ritual – half the...

Maintaining Poise in the Fire

Mental Strength is Akin to Physical Strength One of the greatest skills and...

Consistent Work: Working Abroad

The Privilege of Globe Trotting As more and more people have the ability...

What is the experience as an intern at Four15 Digital?

Coming to Four15 Digital, there is a 90 Day Onboarding Plan for the...

Images Ads Sizes Google Ads Accepts

Google has made working with true image ads increasingly difficult. Image ads can...

Four15 Digital has been named a 2024 Google

Walnut Creek and Long Beach-based digital agency Four15 Digital has achieved 2024 Premier...

Four15 Digital has been named a 2023 Google

Long Beach and Walnut Creek-based digital agency Four15 Digital, has achieved 2023 Premier...

Long Beach Volunteer Day: Q4 2022

The Long Beach office did our volunteer day on Friday, November 18th. To...

How To Create a Lead Form In Facebook

Lead Generation is one type of campaign objective on Facebook. Typically we use...

3 Best Practices for Incredibly Successful Facebook Video

In a very content-heavy digital world, marketers must fight for the attention of...