Protect your Digital Storefront with Google My Business
Don’t let incorrect information online sink your business. Take control of business details with Google My Business.
Digital Marketing Insights from Call Tracking
Research shows that calls occur at strategic times in the customer journey, when users are close to converting. Don’t miss out
How to Import Google Campaigns Via the Bing Interface
In this blog we will walk you through the steps to import a campaign directly from Google to Bing via the Bing Ads interface.
Google Ads Budget Planner
Google has launched a new tool for budget planning: the Budget Planner. Learn more about this new tool and how it can help your SEM strategy.
Tips for Choosing an Advertising Platform for your Business Goal
Did you know that there isn’t a one-stop marketing channel for all portions of your sales funnel? Learn about how different channels work better for different steps in your sales funnel.
Two Tools to Automate Your SEM Reporting
Reporting is time consuming and doesn’t generate revenue. This blog introduces two great tools to automate reporting.
An Overview of Google’s “GCLID”. Everything You Need to Know
Arguably the most important part of paid search is tracking – it underlies all the keywords, ad groups, and conversions we are trying to optimize for our business.
Personalized Google Shopping Actions Launched in France
Google’s Shopping Actions have gone live in France and will help them compete with Amazon.
Google Analytics Goals as Conversions in Google Ads
Every marketer has seen the word conversion way too many times. But what exactly does “conversion” mean to an SEM?
How to Distinguish Calls from GMB vs Google Ads Location Extensions
Google has quietly released an update to GMB that lets you set a phone number separately from your Google Ads Location Extensions phone number.