Advanced Call Tracking with CallTrackingMetrics
Browsing the internet has its limits: a specific question might require a unique answer and this is where a phone call saves the day.
Google Ads Campaign Drafts and Experiments
Do you have a Google Ads campaign that you want to test new changes without worrying that they may negatively impact your campaign’s performance?
Bing Campaign Import Updates – March 2018
on March 19th Bing Ads launched several new updates for importing campaigns from Google including automated synching.
How and Why Optimize for Search Impression Share
Impression Share may indicate an untapped market potential, or it may confirm your market domination. But how to optimize for it?
Google Ad Extension Fundamentals
This is a guide for beginners who are looking to understand the fundamentals of ad extensions.
Deceptive Marketing Content and How to Spot Them
There are countless number of blogs and articles online making claims on the hottest search trends and the latest up-and-coming products. Can you spot the fakes?
How to Surpass $2 Bid Limit on Google Ads Grant Accounts
Google imposes a $2 bid cap on grant accounts, but we’ve found a method for pushing beyond that cap on successful campaigns.
Why Google Ads Can Spend Over Your Daily Campaign Budget Limit
We’ve come to accept day-to-day over-spending of daily budget targets as normal behavior from Google Ads, but why does this happen?
Why PageSpeed Insights are important for Search Marketers
One area that is often overlooked by my clients is the landing page.
What is Flexible Reach in Google Ads?
The flexible reach setting can be a confusing. In this blog I’ll go over what it is, when to use observation versus targeting, and how to change these settings in both the UI and Google Adwords Editor.