Age Targeting in Microsoft Advertising (Bing Ads) Explained
Did you know that performance metrics by age are readily available in the Microsoft Advertising (formerly Bing Ads) user interface? Unlike Google, Microsoft Advertising does not require the advertiser to set up this targeting setting in advance in order to access this information. Advertisers can also drive traffic to or away from certain age groups […]
Parallel Tracking in Google Ads
If you have experience using Google Ads, you may have heard of Parallel Tracking. This feature is required on Search and Shopping campaigns and will be required for Display campaigns starting July 31, 2019. Parallel tracking will be made available to Video campaigns towards the end of 2019. So what is Parallel Tracking? Parallel tracking […]
Custom Rules: How To Turn Google Ads Editor Into a Helpful Assistant
One of the most useful tools of Google Ads is the Google Ads Editor. Editor’s built-in and custom rules make your Google Ads Editor work harder for you. They change its nature from a passive database interface to an active assistant that can inform how efficient you are being with your accounts. In the video […]
How to Quickly Find Duplicate Keywords Using Google Ads Editor
If you have ever managed large, complex accounts, you might find that it is easy to start second-guessing your keyword additions since it’s quite possible they already exist elsewhere in your account. It may not bother you at first, but over time you could build up a large collection of duplicate keywords, especially if you […]
Working with geo codes for Google and Bing
Getting your geo-targeting right in imperative. Learn about Google & Bing’s geographic codes so you can ensure proper targeting.