Custom Rules: How To Turn Google Ads Editor Into a Helpful Assistant
One of the most useful tools of Google Ads is the Google Ads Editor. Editor’s built-in and custom rules make your Google Ads Editor work harder for you. They change its nature from a passive database interface to an active assistant that can inform how efficient you are being with your accounts. In the video below we’ve reviewed the way to set up a custom rule, which can alert you that something in your account is not running as smoothly as you’d like it. For instance, I describe how to put together a custom rule that will alert you to the fact that your Display campaigns are running with targeting optimization on. It is not something that I want to happen in the account that I am looking at, so I demonstrate how quick and easy it is to set the rule that will scan your accounts/campaigns/ad groups/etc any time you are in the editor and alert you to the errors if they satisfy your violation criteria. Here is the new version of the custom rule video: Additionally, In the following screencast I go over the built-in Google Ads Editor rules. Why they may be important for your accounts and the way you could use those pre-built rules. If you have a favorite custom rule you’d like to share with us, please share below! Additionally, we can answer any questions you might have for us regarding the rules and SEM questions in general.
How to Quickly Find Duplicate Keywords Using Google Ads Editor
If you have ever managed large, complex accounts, you might find that it is easy to start second-guessing your keyword additions since it’s quite possible they already exist elsewhere in your account. It may not bother you at first, but over time you could build up a large collection of duplicate keywords, especially if you have multiple people working in a single account. Duplicate keywords are definitely not considered ‘best practice’ for a number of reasons: In order to quickly identify duplicates, I recommend using Google Ads Editor to locate them. The steps are rather easy: first open your Editor and navigate over to “Tools.” Once there, you’ll see in the drop down menu – it will provide an option “Find duplicate keywords,” go ahead and click on that: Once there, you’re able to customize how you would like to look for duplicates. These parameters you can choose from are as follows below: Once you’re ready, you can click “Find duplicate keywords” and you’ll be given a screen that looks like this one below. To help you quickly determine which keywords you would like to keep and which you would like to remove you can add columns like quality score and CTR. Hopefully, this tool helps you in eliminating duplicate keywords quickly! Not the most exciting project exactly, but it will only save you from future headaches down the line.