Why Bidding on Branded Terms is Necessary
A lot of groundwork is done to ensure that your website is designed well, runs smoothly, and is ranked well organically – now on top of that you have to pay to bid on your own brand name? Shouldn’t all of this work in regards to SEO ensure that you are ranked organically at the […]
Maximizing Shopping Ads with Promotion Extensions
Amplify your Shopping Ads campaigns with Promotion Extension. If you want a more noticeable ad there’s one more feature you should be using – Merchant Center Promotions.
Prioritize Intent with Google Shopping Ads
With Google Shopping Ads, you are able to set priority levels for each individual campaign ranging from low, medium, and high.
How to Split Google Shopping Campaigns into Brand and Non-Brand Campaigns
Google Shopping campaigns are a great option for merchants to feature their products at the top of the Google search results page.
What We’ve Learned From Google Smart Shopping Campaigns
We’ve had the opportunity to run a large number of Smart Shopping campaigns on Google; across various industries. Here are some insights we have gathered from these tests.
How to Setup Dynamic Product Ads
This blog covers what a dynamic product ad is and how you can set one up for your Google Ads account.
How to Optimize Your Google Merchant Center Feed
Optimizing your Google Shopping feed can be a daunting task as it’s challenging to determine where to start – we’ll show you several changes you can make to your Merchant Center feed to help you ramp up your Google Shopping campaigns!
What is Google Shopping?
Google Shopping is a powerful ad format that is managed through Google Ads and Google Merchant Center (GMC). These ads, formerly known as product listing ads, show the product image, price, store name and rich product information.
What is a Shopping Showcase Ad?
Showcase Shopping ads let you group and present related products for your brand or business. They help people discover and explore your brand and product offerings.