Bing Campaign Import Updates – March 2018
On March 18th, Bing had three Google Ads import updates.
Out of the three major updates the one which will most affect everyone using Bing is that there is now the option for “direct import of campaigns to the Bing Ads server to save time, so you don’t have to review everything locally.” This means that synching Bing campaigns from Google can be done automatically!
Now that your campaigns import directly into the server and your updates go live automatically, you’ll save time and don’t need to manually post your changes. However, you’ll still have the opportunity to pause newly imported campaigns to review them before going live which we strongly recommend so that you can adjust features that you want to be different between platforms.
Other than that, there are several new options to import such as Ads for existing ad groups and ad schedules as shown below:
If you want to find out more about the latest platform updates make sure to sign up to their email lists or stay tuned into Four15’s blogs.
Cheers,
Chris
