What is a Lightbox Ad?
Lightbox ads are used to engage your potential customers with your ads and allow the viewer to tap through a set of images to eventually land on your website.
What Are UTM Parameters and How Are They Used With Advertisements?
UTM parameters are tags placed at the end of your URL that allow you to track where clicks are coming when analyzing your websites traffic. There are 5 different types of UTM parameters available to help track and analyze how your campaigns are performing.