Images Ads Sizes Google Ads Accepts
Google has made working with true image ads increasingly difficult. Image ads can only be uploaded via Google Ads Editor now, and no longer via the UI. However, for many advertisers, traditional image ads perform the best. Four15 Digital recommends that you try image ads in addition to your RDAs. You may not be able […]
How to Set Up Display Campaigns
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An Overview of Targeting Options on the Google Display Network
Have you ever purchased something from an advertisement you saw while browsing your favorite sites or apps? Or maybe you were shocked to see an ad for something you researched, mentioned, or even just thought about buying a while ago? What you likely saw was the Google Display Network (GDN) in action. Spanning across 2 […]
Discovering Discovery Campaigns
In Q4 2018 Google opened a new beta, introducing a new campaign type called “Discovery Campaigns.” Discovery campaigns are designed with the ever changing digital landscape in mind, allowing advertisers to “Create visually rich, personalized ads that drive engagement with their brand across YouTube, Gmail, Discover, and more.” This follows along my suspicions that Google […]
Google Ads Image Requirements – Sizes and Specs
When choosing to advertise on the Google Display Network (GDN), you are given a variety of sizes to work with. Designing a beautiful display ad won’t mean much if the required dimensions are not properly designed to! That’s why I am going to give you a quick cheat sheet to reference when creating image ads. […]
How to Exclude Mobile Apps from your Google Display Campaigns
Google has changed the way advertisers exclude Mobile Apps from their ad targeting, but with this helpful guide you will have everything you need!
How to Upload Multiple Image Ads Using Google Ads Editor
Did you know that the new Google Ads Editor allows you to bulk upload image ads? Make bulk changes to your display campaigns more quickly with this helpful guide.
Moving Along the Sales Funnel with Google Ads: A Focus on Display
Google’s ad stack goes well beyond search. See how Google Display Network can help bring customers into and push them through your funnel.
Display Ads and Brand Awareness
In this article, we will focus primarily on display ads and their ability to create brand awareness.
Learn: Responsive Display Ads
Responsive Display Ads have changed significantly over the years – this post seeks to help digital advertisers learn more about this ad type and how it can be useful for their display campaigns.