How To Create a Lead Form In Facebook
Lead Generation is one type of campaign objective on Facebook. Typically we use lead forms to get information about potential customers who are interested in your products/services. You can collect basic information such as name, email, phone number and more. These forms also allow you to add custom questions to help you understand your potential […]
3 Best Practices for Incredibly Successful Facebook Video Ads
In a very content-heavy digital world, marketers must fight for the attention of consumers. That is why I’m here to give you the top 3 tips for creating the most attractive video for your Facebook ads. Hit the feels There is power when your ad conveys emotions. This allows connections to be built with brands […]
How to Create LinkedIn Document Ads, Even If You Don’t Understand LinkedIn’s User Interface
When a platform announces a new creative ad type, it’s rather exciting for paid media professionals. You feel like the Batman when Lucius Fox hands him a new expensive gadget to become the hero Gotham deserves, but not the one it needs. Your Lucius Fox this time around is none other than LinkedIn with a […]
3 Keys to Win the Holiday with Facebook Ads in 2022
Holiday campaigns are ramping up, if not already ramped! In this blog I’ll share 3 keys to win the holiday frenzy on Facebook Ads. Google is already predicting the craze to start a bit earlier this year. First is timeliness. Target and the major retailers are already pushing holidays in-store, but does this mean you […]
All Targeting Options on LinkedIn Ads
LinkedIn has a plethora of targeting options. We come up with a targeting ‘map for each of our clients, then revisit this 1-2x per quarter As such, we often ‘interview’ our clients to get their thoughts on targeting. Doing this, however, can be rather cumbersome if you aren’t in the LinkedIn ads UI. As such, […]
Two Free Tools to Spy on Your Competitor’s Paid Social Ads
Analyzing your competitor’s ads gives your business a better understanding of current industry trends. You can also use them as inspiration with your own content. In this blog, we will show two free tools that will allow you to find which ads your competitors are promoting on some of the most popular social media platforms. […]
5 ways to improve your Facebook video ad creative
Optimizing your Facebook creativity is really important. There are a lot of options, but if you follow the 5 tips below you’ll demystify things a lot! Check them out below Build video ads for mobile: Use tighter framing, faster pacing, large-type supers, brightness, and contrast to make sure that our ad is visible on a […]
LinkedIn Conversation Ads
LinkedIn’s advertising platform gives you the option to choose between several ad types. In this article we will be focusing on conversation ads. LinkedIn Conversation Ads allow you to start quality conversations with professionals through a choose-your-own-path experience. These ads allow you to start conversations via LinkedIn Messaging on both desktop and mobile devices. They […]
Recovering Access to Your Facebook Business Page and Ad Account
Losing access to your Facebook Business Manager, Ad Account, or Page can be really frustrating. And it probably makes you wish you spent more time making sure your passwords were shared more widely across your organization. We experienced an issue like this recently, and this is how we solved it. Facebook doesn’t do a good […]
The Wicked Reports 2018 Facebook & AdWords Campaign Benchmark Report
Brace yourself for the boldest statement ever made in ecommerce marketing… The average Facebook campaign doesn’t make money. That’s right. Four months into a Facebook campaign, the average ROI is NEGATIVE 50%. Meanwhile within literally 30 days of an AdWords campaign, the average ROI is POSITIVE 78%. What does it mean for you? Wicked Reports’ […]