How To Create a Lead Form In Facebook
Lead Generation is one type of campaign objective on Facebook. Typically we use lead forms to get information about potential customers who are interested in your products/services. You can collect basic information such as name, email, phone number and more. These forms also allow you to add custom questions to help you understand your potential prospects and reach your business goals! In Facebook, they identify Lead Forms as Instant Forms. It can be a bit tricky to navigate to this page, let us show you how! 1. From the Facebook Ads Manager page locate the three bars onto the left, and click on Meta Business Suite 2. Select all tools 3. Select Instant Forms 4. Click create a form. Here you have an option to start fresh or duplicate and existing form. If you already have one available, you can duplicate and existing form to save you time from creating a new one! 5. This is where you will decide to include an introduction, questions, privacy policy, and a thank you screen. You have the freedom to customize the questions which your form will include. Before this lead form can be created, it is mandatory that you include a privacy policy link to the form. This can be found on your client’s website if it isn’t there already. 6. Once you are done entering your information and are happy with the preview, you can go ahead and publish your instant form. From there, you can connect this form to your lead gen ad and you are ready to go! To test this form, we use this tool https://developers.facebook.com/tools/lead-ads-testing You can edit the information you send by hitting ‘preview form’ first. This will help you ensure your forms are properly connected to your CRM
3 Best Practices for Incredibly Successful Facebook Video Ads
In a very content-heavy digital world, marketers must fight for the attention of consumers. That is why I’m here to give you the top 3 tips for creating the most attractive video for your Facebook ads. 1. Hit the feels There is power when your ad conveys emotions. This allows connections to be built with brands and consumers which can lead to an increase in social shares and sales. Emotions are so powerful; they not only convert but capture by inspiring customer loyalty. When creating your video ad, strategize what emotions you want your audience to feel and create content around that. 2. Play it cool When you meet someone for the first time, it is hard not to overshare. You want to tell them about who you are, your last amazing overseas trip, and your favorite mouthwatering meal. But when you do that, people tend to lose interest. So, play it cool. Keep your video ads simple and ideas brief (between 15 to 30 seconds). Be mysterious and interesting enough to make consumers curious to know more about you. 3. Make an entrance Due to the never-ending number of ads and our shrinking attention span, your video ads need to catch and hold attention, FAST. Whether it is by making your audience laugh or sharing informative knowledge, combine a phenomenal script with engaging visuals to create an insanely successful Facebook video ad If you put in the effort and time, your videos can be a great gateway to raising brand awareness for you or your clients. So, get started and create your incredibly successful Facebook video ad.
How to Create LinkedIn Document Ads, Even If You Don’t Understand LinkedIn’s User Interface
When a platform announces a new creative ad type, it’s rather exciting for paid media professionals. You feel like the Batman when Lucius Fox hands him a new expensive gadget to become the hero Gotham deserves, but not the one it needs. Your Lucius Fox this time around is none other than LinkedIn with a new gadget at your disposal called LinkedIn Document Ads (and they might’ve been expensive to develop as well). It’s important to understand LinkedIn Document Ads because they give you the ability to add rocket fuel to your lead generation efforts and position yourself as an authority in your space. Having personally launched a good amount of LinkedIn Document Ads here at Four15Digital I want to share with you everything I wish I would’ve known before and after launching LinkedIn Document Ads because unlike the gadgets Lucious Fox give Bruce Wayne ~cough~ I mean Batman ~cough~ – LinkedIn’s gadget requires some explanation. What Are LinkedIn Document Ads As a user is scrolling through LinkedIn, LinkedIn Document Ads appear on their feed. Without having to exit LinkedIn the user can interact with your document. However, you as the advertiser are in full control of how many pages the user can view. You can grant them full access or create a content wall where the user must complete a Lead Gen Form before acquiring full access. How To Create a LinkedIn Document Ad (If you need extra support on campaign creation, check out our latest LinkedIn Campaign Creation post here) 1. Access your Campaign Manager and click on Create Ad 2. Name your campaign then based off your goals select either Brand Awareness, Engagement, or Lead Generation. 3. Implement your targeting 4. Select the “Document Ad” ad format 5. Complete the Budget & Schedule and Bidding 6. Setup Conversion Tracking and Click Next 7. Click on Create New Ad 8. Complete the requested fields, upload your document and decide how many pages you wish to be viewable. 9. Select your lead gen form 10. Review Order then launch your campaign! Conclusion There is no doubt that LinkedIn Document Ads are a great tool to boost your marketing efficiency. Being able to provide your target audience with an insightful document is an easy way to cultivate relationships while building brand authority in your space. Knowing this — research what questions your target audience might have and create a LinkedIn Document ad around that. Eventually, you’ll be the hero they deserve AND need in their lives! Insider Tips and Warnings: Ensure you have the appropriate admin access to create document ads Document Ad Requirements: File types: PDF DOC DOCX PPT PPTX Limits: 300 Pages or 1MM Words Aspect Ration Vertical Horizontal Square Size: 100MB For more specifications click here. Warnings: (as of today 10/31/2022) You cannot duplicate LinkedIn Document Ads After you’ve selected the page limit and finalize the ad you cannot go back and edit the page limit. You can only preview the document ad on mobile after it’s been created. You cannot preview the LinkedIn document ad while you’re creating it.
3 Keys to Win the Holiday with Facebook Ads in 2022
Holiday campaigns are ramping up, if not already ramped! In this blog I’ll share 3 keys to win the holiday frenzy on Facebook Ads. Google is already predicting the craze to start a bit earlier this year. First is timeliness. Target and the major retailers are already pushing holidays in-store, but does this mean you should start pushing holiday sales digitally? No! You don’t want to be too early, Facebook is full of trolls and this could bring in some negative engagement to your ads. Instead, you should consider Facebook’s learning phase. How long does it typically take for your campaigns to complete the learning phase, do you get some many conversions that it only takes a few days, or typically are you going the full week? I’d recommend having at least 2 weeks of fully learned campaign spend. This will allow Facebook to properly optimize your campaigns to get the best results! You can even start with a smaller budget during this ‘learning phase’ and increase things as the holidays get closer. What’s timelessness without good creative? Your creative is important! You need to be able to catch the user’s attention as they’re scrolling through the 20th meme they’ve seen in the last 2 hours. Should you run creative that’s funny, professionally made, UGC?! That depends solely on your brand. DO NOT lose your brand identity during the holidays. You’ve worked hard to create this brand presence, there’s no need to sacrifice it here. Sure, an off-the-wall ad may go viral, but it could just as easily (and more likely) flop! Run a season-specific ad that reasognizaets best with your audience best on all the learnings and data you’ve gained throughout the year. Combine this with the next point for a sure win! The last item to ensure a win is your offer. If a user sees the same old 10% off and free shipping messaging they’re not going to feel enticed to purchase. If you can, give a bigger offer like 30% when you spend over $100, something that really is worth purchasing your product. I’d also recommend sweetening the pot for past purchases. Upload a past purchaser list into Facebook and give these users a ‘thanks for buying a loyal customer here’s x% off just for you’. We typically see these re-engagement offers perform quite well. Combining these three keys will help you win the holiday craze on Facebook Ads.
All Targeting Options on LinkedIn Ads
LinkedIn has a plethora of targeting options. We come up with a targeting ‘map for each of our clients, then revisit this 1-2x per quarter As such, we often ‘interview’ our clients to get their thoughts on targeting. Doing this, however, can be rather cumbersome if you aren’t in the LinkedIn ads UI. As such, we’ve created an excel file with about 80% of the options available in LI. Use this file if you’d like to get a sense of targeting options without actually going into the UI. Here are the options broken up by if they related to the ‘company’ or the ‘person’ People Related Targeting Options:– Gender– Age– Seniority– Degree– Field of Study– Language– Function– Skill– Title– Country/location– Retargeting– Member School– years of experience– Interests– Traits Company Related Targeting:– Company Size– Industry– Function– Growth Rate– Company Revenue– “Category” (Forbes lists, LI bundles, etc.) Enjoy! ALL LI Targeting Options 10.19.2022 – Blog Version
Two Free Tools to Spy on Your Competitor’s Paid Social Ads
Analyzing your competitor’s ads gives your business a better understanding of current industry trends. You can also use them as inspiration with your own content. In this blog, we will show two free tools that will allow you to find which ads your competitors are promoting on some of the most popular social media platforms. Tool #1 – Meta Ads Library The Meta Ad Library is where you can search for ads that are running across Meta Products (Facebook, Instagram, Messenger, and the Audience Network) This platform shows you the ads associated with the specific page you want to check. Below you can find some easy steps about how to see ads in the ad library. 1. Go to the Ad Library at https://www.facebook.com/ads/library. 2. Select a country. 3. In the Ad category dropdown, select All ads. 4. Enter the name of your competitors’ fan page in the search bar. 5. Select “See ad details” to see more information about an ad. Tool #2- Linked Ads Tab LinkedIn also has an Ads tab where you can see all your competitor’s sponsored content, similar to the Facebook Ad Library. The LinkedIn Ads tab shows the recently active or active Sponsored Content posted by an advertiser that has been displayed to at least one member in the past six months. To access the Linked Ads tab. First, enter the company page name in your search bar. Once on the company page, click on the “Posts” tab, and finally click on the Ads tab on the left-hand panel. Consequently, you will be able to see which Sponsored Content is being advertised by your competitors. In conclusion Now you are ready to start “spying” on your competitor’s ads. We recommend conducting this analysis regularly to keep up with the competition and look for inspiration for your social media ads.
5 Ways to Improve Your Facebook Video Ad Creative
Optimizing your Facebook creativity is really important. There are a lot of options, but if you follow the 5 tips below you’ll demystify things a lot! Check them out below Build video ads for mobile: Use tighter framing, faster pacing, large-type supers, brightness, and contrast to make sure that our ad is visible on a small screen. Design for sound off: People choose to watch videos with the sound off in many situations, such as in public places. We can use text and graphics and use captions. Grab Viewers’ Attention in the First Few Seconds: The first 3 seconds are the most important ones because they grab people’s attention. Data says that 65% of people who watch the first 3 seconds of a video, watch it for at least 10 seconds more.This means that any message you want to communicate to your audience should be clear in the very first seconds. Keep the videos short (15 seconds): Make the video length 15 seconds or less so that people are more likely to watch until the end. Video ads that are 15 seconds or less are also eligible for Instagram stories and Facebook in-stream placements. If we want to use an existing video that was not originally made with mobile in mind, we have to trim it down. Personalize the message based on buyer personas: According to OneSpot about 45% of consumers won’t spend time with branded content if it’s not relevant to them. Thanks for checking these out! If you have any more, please comment below or reach out to us via our contact form above. Happy optimizing!
LinkedIn Conversation Ads
LinkedIn’s advertising platform gives you the option to choose between several ad types. In this article we will be focusing on conversation ads. LinkedIn Conversation Ads allow you to start quality conversations with professionals through a choose-your-own-path experience. These ads allow you to start conversations via LinkedIn Messaging on both desktop and mobile devices. They are a form of native advertising displayed to LinkedIn members through Messaging based on the target audience created by the advertiser. LinkedIn Conversation Ads can either appear to be sent from a company or a LinkedIn member’s profile, and will appear with the Sponsored label. With conversation ads, you can set up multiple call-to-action (CTA) buttons that link to one of your landing pages, open a Lead Gen Form, or keep the conversation going by leading to a next message. The prepopulated responses to the person’s selections are determined through a message decision tree you create. Getting Started With Conversation Ads 1. Choose your campaign objectiveDifferent business goals require different types of conversations. Whether your marketing objectives are to increase webinar registrations, drive more website visits, or share a product demo, Conversation Ads allow you to achieve your goals. With Conversation Ads, you can choose from four objectives: Brand Awareness Website Visits Engagement Lead Generation Website Conversions You will set up your targeting your usual way by specifying location, job titles, industry, etc. and choose Conversation Ad in the ad format section. Next, you will be able to start creating your Conversation Ad. You will be able to choose details such as the ad name, who the sender of the ad will be, banner creative, and a custom footer for terms and conditions, or disclaimers. You will need a first-degree connection and sender approval from the potential sender if it is not from you. This is a very critical step as the sender’s profile will be representing the business. 2. Create conversations that connect with your objective LinkedIn Conversation Ads allow you to drive engagement in a more personal way. LinkedIn provides conversation templates to help get you started based on your messaging goal. Potential use cases include: Encourage prospects to signup for a webinar Schedule a product demo Visit a specific landing page Increase website conversions Drive brand awareness 3. Gain new, valuable insights about your prospects and customers You can measure the performance of your advertising campaign with engagement metrics and get insights into how your conversation is performing with detailed click reporting. To get a better understanding of your audience , you can download the Conversation Ads CTA Performance report. You’ll be able to see how many people clicked on your content and conversation engagement. Additionally, you can also visually see the number of button clicks received for each action in your conversation ad with the Conversation Ad Flowchart. As you can see, LinkedIn Conversation Ads are a great way to begin quality conversations with your target audience through a customized, interactive experience.
Recovering Access to Your Facebook Business Page and Ad Account
Losing access to your Facebook Business Manager, Ad Account, or Page can be really frustrating. And it probably makes you wish you spent more time making sure your passwords were shared more widely across your organization. We experienced an issue like this recently, and this is how we solved it. Facebook doesn’t do a good job of handling this situation, and they don’t have a formal process. Normally, individuals can transfer ownership, but in circumstances where that is not possible, there is a work-around. File a trademark complaint: Facebook – Help Center. Tell the Facebook contact what the situation is about (e.g. the employee leaving). Facebook will transfer you to the Page Admin group, which will request some items to prove trademark/business ownership. They will request you create a new account with a current employee as the admin. They can then merge that new account with the old account, effectively making the current admin the admin on the original accounts as well. It’s not straightforward, but I spent a lot of time looking into this and this has been the most successful tactic for advertisers in this situation.
The Wicked Reports 2018 Facebook & AdWords Campaign Benchmark Report
Brace yourself for the boldest statement ever made in ecommerce marketing… The average Facebook campaign doesn’t make money. That’s right. Four months into a Facebook campaign, the average ROI is NEGATIVE 50%. Meanwhile within literally 30 days of an AdWords campaign, the average ROI is POSITIVE 78%. What does it mean for you? Wicked Reports’ has tracked and analyzed over $1.5 billion in ecommerce transactions across all customers using Wicked Reports, and compiled campaign benchmarks for every major statistical category. These are the benchmarks to look for to understand how your campaigns compare to the rest of the industry. These benchmarks will show you what metrics to pay attention to, when to pay attention to them, and how they will impact your marketing decisions. Wicked Reports’ went digging through the numbers so you don’t have to, and put it all together in a neat, easy-to-read, report. Keep reading to see a sample. The Wicked Reports 2018 Facebook & AdWords Campaign Benchmark Report The following is a sample from the full 2018 benchmark report. We first collected transaction data from all Facebook and AdWords campaigns tracked on the Wicked Reports platform, then calculated the averages. Each data set you see represents how the average campaign performs. Average Earnings Per Lead – Facebook Key Insight: What This Means: The average Facebook campaign is significantly more successful the longer it runs, generating higher value leads as time passes. Average Customer Acquisition Cost – Facebook Key Insight: The Average Customer Acquisition Cost in a Facebook campaign drops $200 over the course of a year. What This Means: Facebook Customer Acquisition Costs steadily decrease (meaning the campaign performs better) over time. This is likely due to Facebook’s targeting algorithm improving the longer a campaign runs. Don’t be quick to pull the plug on a campaign if you find your CAC is higher than you expect in the first month. If you ride it out, Facebook will better optimize the campaign, and your CAC will decrease. Average Return On Investment – Facebook Key Insight: The average Facebook campaign doesn’t make money. The average campaign ROI is -82%, and it takes more than 4 months to get ROI better than -50%. What This Means: Does this mean you should give up on Facebook altogether? Definitely not. It means the average campaign isn’t being optimized and run successfully. Campaigns are being pulled before they have a chance to generate ROI. This underscores the importance of data-based decision-making, and long-term strategic thinking. Expect to generate real leads right away, but for customers to take time to make a purchase and overall campaign ROI to be a long journey. Average Earnings Per Lead – AdWords Key Insight: What This Means: From Day 60 of an AdWords campaign onwards, the incremental Lead value begins to level off and continues at a much steadier pace. Similar to Facebook, AdWords campaigns become more successful the longer they run, generating significantly higher-value leads as time passes. Average Customer Acquisition Cost – AdWords Key Insight: Average Customer Acquisition Cost in an AdWords campaign drops about $380 over the course of a year. What This Means: Customer Acquisition Costs steadily decrease (meaning the campaign performs better) over time. Similar to Facebook, this is likely due to Google’s targeting algorithm improving the longer a campaign runs. Don’t be quick to pull the plug on a campaign if you find your CAC is higher than you expect in the first month. If you ride it out, Google will better optimize the campaign, and your CAC will decrease. Average Return On Investment – AdWords Key Insights: Unlike Facebook, the average AdWords campaign makes money quickly. By Day 14 revenues exceed cost, and continue to rise. What This Means: Don’t expect ROI on Day 1, but you don’t have to wait very long (14 days) to see a small ROI, followed by a spike over the next few months. AdWords campaigns likely show better ROI than Facebook because there is typically already buyer intent with AdWords, whereas you have to generate interest with Facebook. Also bear in mind the average campaign spend is much lower on Adwords.