What is Quality Score in Google Ads?
Quality Score is an enigma wrapped in a riddle; let us help demystify Quality Score so you can improve your a rank and lower CPC’s.
Why We Need to Customize Ad Extensions
Everyone thinks they are using ad extensions correctly, but what they dont know IS hurting their rank and relevance. Learn how to more thuroughly customize your extensions for better relevance and a better user experience.
How to Get a Job in SEM
If you are looking to switch careers to one in search engine marketing, we’ll give you tips to help you land that SEM job you’re looking for!
Beginner’s Guide to Writing an Impressive Resume for SEM Jobs
Follow these tips to help you write a resume that will impress potential employers for the SEM role you want.
How to Setup Google’s Latest Campaign Sub Type: YouTube Video Ad Sequences
Ad sequences are a powerful new tool from Google and have important implications for digital marketers looking to move customers through the sales funnel.
How to Track Calls in Google Ads
This simple guide provides everything you need to setup call tracking for your Google Ads.
Using Negative Keyword Lists
Learn about Negative Keyword lists for Google Ads
A Simple Guide to Keyword Match Types
Dive into Keyword match types used with paid search keywords.
Google’s Pay for Conversions Option: What You Need to Know
Learn about Google’s New tCPA for Conversion bid strategy that allows you to pay only when a conversion action takes place.
What are Promotion Extensions
Promotion extensions are used to show special sales and offers with your ads. Learn when to use them, how to set them up and how to edit them.