Mike Nelson has raised the bar for paid media performance since joining the industry in 2009. Mike co-authored the pioneering Alpha Beta account structure for paid search in 2010, but his approach to today’s paid media focuses on rigorously maintained mastery of evolving major-platform algorithms.

Mike works hand-in-hand with clients to bring clarity and scalability to their accounts. A former math teacher, he trains his team to think critically and to achieve a holistic perspective on account optimizations rather than rely on rigid, dated tactics.