How to have personalized ads in LinkedIn
How to have personalized ads in LinkedIn LinkedIn’s advertising platform has the ability to make very personalized ads with user content, unlike Google and Facebook. We’ve all seen these ads, ‘Hey {First Name}, Four15 Digital is hiring!” But how do they dynamically insert your name into the ad? It’s called a macro. Macros can be […]
What is Yelp Strict Category Targeting and Does It Work?
If you currently run ads on Yelp, did you know that Yelp Ads offers a feature called strict category targeting that allows advertisers to strictly target their Yelp ads toward one business category? What is Strict Category targeting? With this feature, advertisers can list up to three business categories on their Yelp profile but limit […]