How to have personalized ads in LinkedIn
How to have personalized ads in LinkedIn LinkedIn’s advertising platform has the ability to make very personalized ads with user content, unlike Google and Facebook. We’ve all seen these ads, ‘Hey {First Name}, Four15 Digital is hiring!” But how do they dynamically insert your name into the ad? It’s called a macro. Macros can be […]
Beginners Guide to LinkedIn Ads
If you’re considering running advertisement campaigns on LinkedIn and haven’t done so, this blog will help you quickly get live and start driving leads or sales! I’ll be going over: campaign objectives campaign/ad types targeting options ‘maximize for’ options tracking 1. Campaign Objectives There are 4 campaign objectives available to use now; website visits, engagement, […]