How to have personalized ads in LinkedIn
How to have personalized ads in LinkedIn LinkedIn’s advertising platform has the ability to make very personalized ads with user content, unlike Google and Facebook. We’ve all seen these ads, ‘Hey {First Name}, Four15 Digital is hiring!” But how do they dynamically insert your name into the ad? It’s called a macro. Macros can be […]
Bing LinkedIn Targeting 3 Month Update
Back in April, we blogged about our admission into one of Microsoft Bing’s newest pilot programs that lets you target LinkedIn profiles. After testing this feature for 3 months, we’ve gathered our findings and the results thus are far from spectacular. Our Test: Our client that we first added into this pilot is a B2C […]
Beginners Guide to LinkedIn Ads
If you’re considering running advertisement campaigns on LinkedIn and haven’t done so, this blog will help you quickly get live and start driving leads or sales! I’ll be going over: campaign objectives campaign/ad types targeting options ‘maximize for’ options tracking 1. Campaign Objectives There are 4 campaign objectives available to use now; website visits, engagement, […]