Read This Before Creating Custom Audiences in Google Ads
Within the Google Ads platform you can create audiences of users based on factors such as website visitors, app users, YouTube users, and customer lists. These are useful because they allow you to target/exclude users so that your ads target only those users you intend to reach. In this article I’ll be explaining the lists I usually make: customer list and website visitor-based audience lists. Hopefully you can use these tips to help you find success in your digital marketing efforts. Creating Customer List and Website Visitors Audiences To create a customer list audience, from the Google Ads UI first click on “Tools” at the upper-right corner then click the blue “+” and finally “Customer List”. From here, you’ll be able to create your audience based on different types of customer data – Email, Phone, First and Last Name, Country Zip, User IDs and Mobile Device IDs. The guidelines for uploading your list can be found here. Since Google tries matching the data you’ve entered to users in their database, not all of the individuals will be matched and the final audience size will vary. We typically see a 40-60% match-rate with Google for Customer lists. Website Visitor Audiences – additional detail While creating lists based on website visitors (URLs) I recently stumbled upon some interesting warnings that you can hopefully avoid: With your audience list uploaded you can then apply that list to your campaigns for targeting! Now you’re ready to create your own customer lists quickly with minimum hassle. For more tips on improving your digital marketing efforts. Check out the rest of our blogs.