6 Tips for Starting out in Paid Search

As the digital marketing space is continually getting more and more siloed and specialized, it’s becoming easier to pick a discipline you enjoy and fully immerse yourself in — mastering that craft. For me, it’s paid search and performance marketing. If you are considering diving into paid search marketing or starting your first gig in […]
The Art of Data Storytelling

Storytelling is deeply rooted in our evolution as humans. If we take a look around our daily lives, we are surrounded by stories and narratives. You can be listening to your child tell you a funny story about their day at school or be engulfed in the latest episode of Ozark. On the other hand, […]