Performance Max: Pros and Cons
Performance Max is Google’s newest campaign type, and as of July 2022, all Smart Shopping Campaigns are now switched over to Performance Max. So what is Performance Max and what are the pros and cons of this campaign type? What is Performance Max? According to Google Ads: Performance Max is a new goal-based campaign type […]
Understanding “By ConversionTime” Reporting Metrics in Google Ads
Have you ever found discrepancies in the number of conversions that Google Ads reported versus the number of conversions reported by your eCommerce or CRM platform during the same period of time? Many factors can generate those discrepancies, but one of them is that Google Ads attributes the conversions based on when a user clicked […]
How To Set Up Negative Keyword Lists in Google Ads
Why do you need negative keyword lists? Lists are a beneficial tool if you have a group of terms you don’t want your ads to show up for. Clearing out some of the noise from terms you don’t want to show up for will help get rid of the unwanted spending. You also have the […]
A List of Netline Industries and Job Descriptions
Netline is a great tool for content syndication. If you’re looking for a list of the available categories, today is your day! Here you go. First is a list of job descriptions, next we have a list of Industries. Copy and pasting this should be easy to do, but if you’d like it in a […]
Portfolio Bid Strategies: How To Set It Up
Do you suffer from low-volume campaigns? Or would you like to control your budgets and bids in one place? If you have not heard of portfolio bid strategies, you have come to the right place. Portfolio bid strategies are a way to group campaigns, ad groups, and keywords into a goal-driven strategy. The best part, […]
Top Eye-Catching Creative Tips to Get More Google Ad Clicks
Google Ads is a powerful online advertising tool with 5.6 billion searches per day. In order to create successful Google campaigns, it’s all about maximizing efficiency. Below are the top 3 creative tips that will help capture your intended audience’s attention and reel in more customers. Use a Call-to-Action (CTA) For customers to immediately access […]
How To Create An Experiment (Google)
One of the most useful features for paid advertising is the ability to perform A/B experiments. Platforms like Facebook, LinkedIn, Bing, and Google Ads allow you to do so in order to test your creatives for anything you want! You can perform an experiment to test which landing page would work best for your ads, […]
Google Ads Editor 3 Most Important Things To Know
Having spent the last 5+ years working in Google Ads Editor, I wanted to share my top 3 things to know to help you remain as efficient as ever when work on Google Ads campaigns. 1 – Filtering Filtering in Google Ads Editor is incredibly important as it allows you to minimize not only what […]
A Deeper Understanding of Click-Through-Rate on Google Ads
It’s easy to understand what clickthrough rate is, the relationship between the number of impressions and clicks, calculated by dividing the number of clicks by the number of impressions. CTR is a definite indication of ad attractiveness and relevance to the user.. it’s easy for us to understand this by relating it to our own […]
What to Think About Before Pausing/Deleting Keywords
Having a lot of keywords on your account is great when you are trying to show up for queries related to your product or service, but what about when it is time to get rid of keywords that are not performing well? There are a few things to consider when thinking about pausing or deleting […]