José Manuel graduated from UNAM (Universidad Nacional Autónoma de México) with a Bachelor’s degree in Communication. His journey in digital marketing began in Mexico City, where he developed expertise managing paid media campaigns across multiple platforms.

With over 5 years of experience in digital marketing, José Manuel has worked extensively with Google Ads, Microsoft Advertising, and Meta Ads. He’s passionate about uncovering the story behind the numbers, converting campaign data into actionable insights that drive real performance.

Outside of work, José Manuel enjoys swimming, cycling, and photography. He loves exploring Guadalajara’s coffee culture and natural landscapes.