Serena Haia is currently a student at California State University, Fullerton, pursuing a joint concentration in Business Analytics and Marketing. Her studies focus on understanding data analytics, consumer behavior, as well as marketing strategies that help drive business growth. Serena is eager to apply her analytical and creative skills to real-world marketing projects while also continuing to develop her expertise in data-driven decision making.

Her passion for creative marketing and understanding audience behavior had led her to begin managing social media accounts for a wedding photography business, where she developed skills in creating and engaging content and building a brand.

Outside of academics and work, she enjoys spending time with her pets, exploring nature, and traveling to new places with loved ones.