Understanding TrueView for Action Conversion Attribution

Trueview for Action campaigns were created to drive leads and conversions to your ads by overlaying a heading and call-to-action on your video.
Gain Qualified Leads with Google’s Local Service Ads

Local Service Ads connects you with customers with high intent to book your service.
How to Track Calls in Google Ads

This simple guide provides everything you need to setup call tracking for your Google Ads.
Using Negative Keyword Lists

Learn about Negative Keyword lists for Google Ads
A Simple Guide to Keyword Match Types

Dive into Keyword match types used with paid search keywords.
Google’s Pay for Conversions Option: What You Need to Know

Learn about Google’s New tCPA for Conversion bid strategy that allows you to pay only when a conversion action takes place.