Author: Timothy Balmorez

An Overview of Targeting Options on the Google Display Network

Have you ever purchased something from an advertisement you saw while browsing your favorite sites or apps? Or maybe you were shocked to see an ad for something you researched, mentioned, or even just thought about buying a while ago? What you likely saw was the Google Display Network (GDN) in action. Spanning across 2 […]

Discovering Discovery Campaigns

In Q4 2018 Google opened a new beta, introducing a new campaign type called “Discovery Campaigns.” Discovery campaigns are designed with the ever changing digital landscape in mind, allowing advertisers to “Create visually rich, personalized ads that drive engagement with their brand across YouTube, Gmail, Discover, and more.” This follows along my suspicions that Google […]

Read This Before Creating Custom Audiences in Google Ads

Within the Google Ads platform you can create audiences of users based on factors such as website visitors, app users, YouTube users, and customer lists. These are useful because they allow you to target/exclude users so that your ads target only those users you intend to reach. In this article I’ll be explaining the lists […]

Bing LinkedIn Targeting 3 Month Update

Back in April, we blogged about our admission into one of Microsoft Bing’s newest pilot programs that lets you target LinkedIn profiles. After testing this feature for 3 months, we’ve gathered our findings and the results thus are far from spectacular.  Our Test: Our client that we first added  into this pilot is a B2C […]

Google My Business Short Names/URL’s

Google’s been focusing a lot on local businesses lately and one of their newest features supports this notion. They recently unveiled a new feature for Google My Business (GMB) that makes it easier for customers to find your business called Short Names. A Short Name is limited to 32 characters and if you have multiple […]