Author: Tam Doan

Tracking Template vs Final URL Suffix

Personally, when I first began my digital marketing career, nothing confused me more than tracking. I quickly understood account structure, learned and developed marketing concepts, even built a couple web pages through WordPress. However, when it came to tracking, it took a bit longer for me to process. You can imagine the confusion that came […]

Why Bidding on Branded Terms is Necessary

A lot of groundwork is done to ensure that your website is designed well, runs smoothly, and is ranked well organically – now on top of that you have to pay to bid on your own brand name? Shouldn’t all of this work in regards to SEO ensure that you are ranked organically at the […]

How to Setup a New Google My Business Account

Having a Google My Business (GMB) account allows you to control your Google company listing, and get insights into how people are interacting with your business online via Google search, Google Maps, and other Google properties. Beyond just having a GMB account, maintaining and optimizing your account is absolutely necessary if you are targeting local […]

Google Ads Image Requirements – Sizes and Specs

When choosing to advertise on the Google Display Network (GDN), you are given a variety of sizes to work with. Designing a beautiful display ad won’t mean much if the required dimensions are not properly designed to! That’s why I am going to give you a quick cheat sheet to reference when creating image ads. […]

How to Quickly Find Duplicate Keywords Using Google Ads Editor

If you have ever managed large, complex accounts, you might find that it is easy to start second-guessing your keyword additions since it’s quite possible they already exist elsewhere in your account.  It may not bother you at first, but over time you could build up a large collection of duplicate keywords, especially if you […]

Why You Should be Using Campaign Experiments for Landing Page Tests

Beyond ad copy, landing page selection also plays a large role in how well your marketing efforts will perform. Anyone can give you their subjective opinion on a landing page, but what use is personal opinion if it isn’t backed up by data? If I were able to tell you with certainty that landing page […]

YouTube Video Ad Formats

YouTube has a complex array of ad types. In this helpful guide, we cover each variation and how they can help your business thrive.