Understanding “By ConversionTime” Reporting Metrics in Google Ads
Have you ever found discrepancies in the number of conversions that Google Ads reported versus the number of conversions reported by your eCommerce or CRM platform during the same period of time? Many factors can generate those discrepancies, but one of them is that Google Ads attributes the conversions based on when a user clicked […]
Two Free Tools to Spy on Your Competitor’s Paid Social Ads
Analyzing your competitor’s ads gives your business a better understanding of current industry trends. You can also use them as inspiration with your own content. In this blog, we will show two free tools that will allow you to find which ads your competitors are promoting on some of the most popular social media platforms. […]
Unlock Hidden Audiences for Your Facebook Ads Campaign
Many Facebook advertisers are targeting the exact same interests because they don’t know how to find more options. By default, Facebook retrieves between 15 to 20 interests, so if you choose from those first suggestions, you’ll face heavy competition and high CPMs. So today, we will show you how to find hidden audiences that you […]