Author: Mike Nelson

Images Ads Sizes Google Ads Accepts

Google has made working with true image ads increasingly difficult. Image ads can only be uploaded via Google Ads Editor now, and no longer via the UI. However, for many advertisers, traditional image ads perform the best. Four15 Digital recommends that you try image ads in addition to your RDAs. You may not be able […]

Why I hired Enrique

Hey Enrique! You asked me to tell you why I hired you. I thought I’d turn it into a blog for the whole world to see, because ‘why not’? What I loved about your interview was your confidence. It was not the confidence of someone that can be off-putting (the “I’m so great confidence”), it’s […]

A List of Netline Industries and Job Descriptions

Netline is a great tool for content syndication. If you’re looking for a list of the available categories, today is your day! Here you go. First is a list of job descriptions, next we have a list of Industries. Copy and pasting this should be easy to do, but if you’d like it in a […]

All Targeting Options on LinkedIn Ads

LinkedIn has a plethora of targeting options. We come up with a targeting ‘map for each of our clients, then revisit this 1-2x per quarter As such, we often ‘interview’ our clients to get their thoughts on targeting. Doing this, however, can be rather cumbersome if you aren’t in the LinkedIn ads UI. As such, […]

Increase Your Value in Your First 90 Days: Tips for New Team Members

There are lots of articles, books, and blogs about onboarding to a new job. At Four15 Digital, we also provide a ‘checklist of items’ for your first 90 days. We, and most companies, have the goal of making your onboarding really clear and rather regimented.  This process basically takes the emphasis off ‘being you’ and […]

The importance of custom columns with value based bidding

Value based bidding is a really interesting evolution of Google Ads. Optimizing  multiple events at the same time is something that you’ve always been able to do with Google (Uhhh, Facebook. When will you let us do this, too?). In fact, bidding to tROAS and max conv value also isn’t that new — what’s new […]

Things to consider with Google Ads Geo Targeting

Geo targeting is something a novice Google ads user probably thinks they understand well, but there is a bit more than meets the eye! Things to consider with Google Ads Geo Targeting The settings for positive geo targeting are different from those for negative targeting. There are two types of geo targeting, “physical location” and […]

Celebrating Keenan Townsend with an All Expenses Trip To Hawaii!

We’re so proud of Keenan, and his beautiful wife, Kelsey. A few years ago, we sent the couple to Hawaii (all expenses paid) for some much needed R&R. Nothing matters more to Four15 Digital than it’s team, and we hope to keep doing these things as Keenan and the rest of our team keep improving […]

Recovering Access to Your Facebook Business Page and Ad Account

Losing access to your Facebook Business Manager, Ad Account, or Page can be really frustrating. And it probably makes you wish you spent more time making sure your passwords were shared more widely across your organization. We experienced an issue like this recently, and this is how we solved it. Facebook doesn’t do a good […]