Performance Max: Pros and Cons
Performance Max is Google’s newest campaign type, and as of July 2022, all Smart Shopping Campaigns are now switched over to Performance Max. So what is Performance Max and what are the pros and cons of this campaign type? What is Performance Max? According to Google Ads: Performance Max is a new goal-based campaign type […]
6 Places Perfect for Team Lunches in Downtown Long Beach, CA
Here at Four15 Digital, team lunches are a weekly ritual – half the time this team lunch is sponsored by Four15, and the other half are BYOL (bring your own lunch). While these team lunches are optional, all team members enjoy attending if they can, and utilize the time to get to know their coworkers […]
How Advertising Agencies Can Engage in Corporate Social Responsibility
What is Corporate Social Responsibility? Corporate social responsibility (CSR) is a form of business self-regulation which aims to contribute to societal goals of a philanthropic, activist, or charitable nature by engaging in or supporting volunteering or ethically oriented practices. Basically, CSR refers to the responsibility all businesses have to do good. There are 4 types […]
How to Improve Your Keyword Quality Score
First thing’s first: What is Quality Score, and why does it matter? At the keyword level in Google Ads, we are able to see a column for ‘Quality Score’ which displays a score of 1-10. According to Google: Quality Score is a diagnostic tool meant to give you a sense of how well your ad […]