Author: Julia Muller

Evolving your strategy – Using the tCPA Smart bidding approach

Have you heard about machine learning recently? Only a dozen times a day?  Here is a practical take on using machine learning in managing your toughest and most important task as an SEM manager. At Four15 Digital we have many medium, small, and large accounts taking advantage of the smart bidding approach powered by Google, […]

Custom Rules: How To Turn Google Ads Editor Into a Helpful Assistant

One of the most useful tools of Google Ads is the Google Ads Editor. Editor’s built-in and custom rules make your Google Ads Editor work harder for you. They change its nature from a passive database interface to an active assistant that can inform how efficient you are being with your accounts. In the video […]

Bing Action extension – an extension like none other

Rarely does Bing lead the charge on new features for search. Over the years of working with the main search platforms Google and Bing I’ve noticed that extensions (and really most features) usually rollout on Google then get adopted in Bing a few months later. This blog post is about the exception from that rule. […]