Age Targeting in Microsoft Advertising (Bing Ads) Explained
Did you know that performance metrics by age are readily available in the Microsoft Advertising (formerly Bing Ads) user interface? Unlike Google, Microsoft Advertising does not require the advertiser to set up this targeting setting in advance in order to access this information. Advertisers can also drive traffic to or away from certain age groups […]
Search Lost IS (Rank) Explained
As a search marketer, you have more than likely come across a metric in Google Ads called search lost IS (rank). This is the search impression share lost due to Ad Rank, or the percentage of time your ad was not shown to Google searches that matched your keywords. You may wonder, “How is this […]
How to Edit a Short Name
[youtube id=”ErQW8hnKZdY”]
How to Use SEM For a Small-Scale Business in a Localized Area
Most small businesses will face the decision of what marketing channels to utilize to help grow their business. In this blog we will discuss how these businesses can use search engine marketing (SEM) to market to a local area using various methods available in Google Ads and Decide Your Campaign Goal Microsoft Advertising. Below are […]
Parallel Tracking in Google Ads
If you have experience using Google Ads, you may have heard of Parallel Tracking. This feature is required on Search and Shopping campaigns and will be required for Display campaigns starting July 31, 2019. Parallel tracking will be made available to Video campaigns towards the end of 2019. So what is Parallel Tracking? Parallel tracking […]
What is Yelp Strict Category Targeting and Does It Work?
If you currently run ads on Yelp, did you know that Yelp Ads offers a feature called strict category targeting that allows advertisers to strictly target their Yelp ads toward one business category? What is Strict Category targeting? With this feature, advertisers can list up to three business categories on their Yelp profile but limit […]
How to Build a Google My Business Website
Google My Business (GMB) has the ability to create full websites for small businesses so they dont have to.
The Importance of Adding New Photos in Google My Business
Google My Business can be the platform for building awareness with the simple addition of pictures and videos to your business’ GMB profile.
Increasing Leads with Yelp Messaging
We’ll go over the benefits of utilizing the messaging feature of your Yelp business profile to help increase your leads from Yelp significantly.
Three Things to Do After Every Meeting
As search marketers we have to be the record keepers for ourselves and our clients. Learn how.