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Images Ads Sizes Google Ads Accepts

Google has made working with true image ads increasingly difficult. Image ads can only be uploaded via Google Ads Editor now, and no longer via the UI. However, for many advertisers, traditional image ads perform the best. Four15 Digital recommends that you try image ads in addition to your RDAs. You may not be able […]

Four15 Digital has been named a 2024 Google Premier Partner

Walnut Creek and Long Beach-based digital agency Four15 Digital has achieved 2024 Premier Partner status in the Google Partners program. Four15 Digital’s team of experts provides Paid Media Management (Google, Facebook, LinkedIn, YouTube, and more), Tagging/Tracking, Creative Development, Audience Research and Expansion, e-commerce Feed Management, Ad Copy Creation, Performance Reports, In-House Training for businesses ranging […]

Four15 Digital has been named a 2023 Google Premier Partner

Long Beach and Walnut Creek-based digital agency Four15 Digital, has achieved 2023 Premier Partner status in the Google Partners program. Four15 Digital’s team of experts provides paid media management (Google, Facebook, LinkedIn, YouTube, and more), creative development, eCommerce feed management, performance reports, tagging/tracking, audience research and expansion, ad copy creation, and in-house training for various […]

How To Create a Lead Form In Facebook

Lead Generation is one type of campaign objective on Facebook. Typically we use lead forms to get information about potential customers who are interested in your products/services. You can collect basic information such as name, email, phone number and more. These forms also allow you to add custom questions to help you understand your potential […]

3 Best Practices for Incredibly Successful Facebook Video Ads

In a very content-heavy digital world, marketers must fight for the attention of consumers. That is why I’m here to give you the top 3 tips for creating the most attractive video for your Facebook ads. Hit the feels There is power when your ad conveys emotions. This allows connections to be built with brands […]

Performance Max: Pros and Cons

Performance Max is Google’s newest campaign type, and as of July 2022, all Smart Shopping Campaigns are now switched over to Performance Max. So what is Performance Max and what are the pros and cons of this campaign type? What is Performance Max? According to Google Ads: Performance Max is a new goal-based campaign type […]

Understanding “By ConversionTime” Reporting Metrics in Google Ads

Have you ever found discrepancies in the number of conversions that Google Ads reported versus the number of conversions reported by your eCommerce or CRM platform during the same period of time? Many factors can generate those discrepancies, but one of them is that Google Ads attributes the conversions based on when a user clicked […]

Calculating spend averages with excel for online ads

A while back while talking to a friend about his career changes he uttered the following phrase: “Yes it’s different but it’s also the same, everything leads to Excel”, me a self declared fan of Excel and anything that might make my work life easier smiled and laughed. This phrase is so real and there […]